University of Wisconsin–Madison
vision hero

Vision & Strategic Plan

Vision

We believe that designers, artists, architects, performers, and creative scholars are essential to solving complex problems and advancing society. Creativity not only enhances our culture, it broadens our perspective, deepens our understanding, and enables us to innovate, grow, and change. Our vision is underpinned by the notions of freedom of thinking and the sustenance of a healthy democratic environment through the “continual and fearless sifting and winnowing by which alone the truth can be found.”