Vision
We believe that designers, artists, architects, performers, and creative scholars are essential to society. Not only do these individuals solve complex problems, they advance society. Creativity enhances our culture, broadens our perspectives, and deepens our understanding of the world around us. It allows us to innovate, grow, and change. Our vision is founded on the notions of freedom of thought and the sustenance of a healthy democratic environment through the “continual and fearless sifting and winnowing by which alone the truth can be found.”
Strategic Plan
Advance Our Field
Create initiatives that advance our academic community and the field of arts in higher education
Advocate for the Arts on Campus
Ensure the arts at UW–Madison continue to grow and flourish
Increase Our Community Impact
Leverage our current presence and involvement in the Madison community to widen our impact in the spirit of the Wisconsin Idea
Grow Revenue
Stabilize Division of the Arts revenue and identify new revenue streams